Colette Ballou Lamotte
Where it all began
Serious about start-ups
My favourite mode of transport is: “Magic carpet. Double-decker trains and buses. Ferris wheels.”
Colette has over 16 years of public relations experience in both agency and corporate environments. She has worked in a number of sectors, and across a range of industries, including: Digital entertainment and media, telecommunications, managed service providers, price optimization and demand management, business process management, product lifecycle management and robotics, as well as mobile entertainment and services. In addition, Colette advises European venture capital firms, global media organizations, and biotechnology companies.
Before establishing Ballou PR, Colette was a vice president at Edelman PR Worldwide’s Enterprise Software and Service group in both the San Francisco and Silicon Valley offices, where she developed public relations strategies and led teams in the execution of domestic and international public relations programs.
Colette is an active part of the European start-up community. She speaks at industry events including TechCrunch, Microsoft/General Electric Software Academy and the Plugg conference in Brussels. Colette is also a mentor and judge for start-up organizations ranging from Seedcamp and the GuideWire Group’s Innovate! Europe conference, to the Sun Start-Up Academy.
Colette holds a master’s degree in Ethics/Philosophy from Union Theological Seminary, where she wrote her thesis, Ethics in Public Relations. She has a bachelor’s degree in psychology and religious studies from the University of North Carolina at Chapel Hill.