Turning Vonage’s Office Opening into Hard Business News
To publicise the new office opening of cloud based telephony provider Vonage and re-iterate its offering to the UK business and technology community.
Media told us that “an office opening is not press release worthy” so, against the backdrop of Brexit, we positioned the news as the launch of the company’s European HQ and as such as a vote of confidence in London as a tech hub. We then secured endorsement from 3rd parties including the London Mayor’s office, various think tanks and industry analysts to validate the news.
pieces of coverage
Twitter accounts reached
media briefings along with 12 event attendees
Ballou PR successfully organised a highlyfruitful industry roundtable that positioned the launch of Vonage’s new London officeagainst the backdrop of Brexit. This resulted in great pickup from multiple well establishedoutlets, 73% of which included all keymessages in their coverage. Ballou also facilitated introductions and briefings between many of Vonage’s C-suiteand key UK influencers, forming crucial relationships for future campaigns.