Blog

One for all, all for one: Ballou PR France welcomes three new musketeers to the team

by ballou_admin | 9th August, 2017 | France, HR

We are really happy to welcome Tom Rouffio, Marie-Philippine Mechet and Mickaël Barreteau (left to right) to our French team in Paris to support our growth… and there are more to come 😉

Marie-Philippine joins us as a Senior Account Executive from Kalima RP. She has a strong media network and will be working on a range of B2C and B2B clients.

Mickaël also joins us, a Senior Account Executive with a focus on B2B campaigns. Formerly at PR agency Elektron, Mickaël has strong expertise when it comes to developing B2B content and understanding the technical business models of our B2B clients.

Last but not least, Tom joins us as an Account Executive. Tom has two years under his belt at HARP Communications where he worked for Lemon Way and Meteojob, Des Bras en Plus and many others. Tom brings his experience to the Ballou team where he will play an integral part in helping to develop campaigns for a variety of clients.

These three new hires will be followed by others very soon – if you’ve got what it takes, get in touch. We’d love to hear from you!

NIU Technologies partners with Ballou PR France & Germany to announce its entry into Europe

by ballou_admin | 3rd August, 2017 | France, Germany, New Client, Tech Industry

NIU Technologies, the world number one in „smart scooter“ manufacturing, has chosen Ballou PR France and Germany for its corporate and consumer communications in both markets to support the company as it enters the European market.

Since March, Ballou PR has worked with NIU on a structured consumer and corporate PR campaign, which has led to strong coverage results in national, tech, lifestyle, business and automotive media. Within the first 12 weeks of the collaboration, Ballou PR secured 64 pieces of coverage and organised 20 test drives. Coverage appeared in publications such as Süddeutsche Zeitung, Bild Zeitung, Forbes, FrenchWeb and WIRED.

NIU is the world’s leading „smart scooter“ brand with more than 240,000 vehicles sold since its launch in June 2015. The Chinese manufacturer partners with leading brands like Bosch, LG, Panasonic and Samsung.

Our French office is the agency of record for 7 new clients in Q2!

by ballou_admin | 31st July, 2017 | France, New Client

Ballou PR France is delighted and proud to announce we reinforce our experience in adtech, edtech, e-HR, travel and automotive industries. In Q2, our team won Brigad, the HR platform for caterers, and Comet, an HR tool for finding freelance data analysts on demand.

We were proud to launch Coursera Enterprise in France, which included putting together case studies with L’Oréal and AXA. It was a joy to work with a company revolutionising the way we learn.

In the adtech space, we have won native ad discovery platform Taboola in France and the UK, and are working with The Next Ad in France, which provides automation technology for social media advertising.

We have also expanded our B2C practice by working with Momondo, the global flight comparison website, and drust, the French company that allows you to become a SuperDriver! 

We are looking forward to the end of the year and have lots of exciting plans in the pipeline, so stay tuned…

Ballou PR engaged by Samsung NEXT in Europe

by ballou_admin | 26th July, 2017 | France, Germany, New Client, UK

Samsung NEXT, Samsung’s international investment arm dedicated to scaling early-stage technology companies, has engaged Ballou PR to support the launch of its European operations in the UK, Germany and France.

Samsung NEXT Berlin, the company’s first office in Europe, was formally announced at Tech Open Air in Berlin and Ballou coordinated an international campaign around the launch day. The cross-border teams secured and hosted a significant number of briefings and interviews with management both before the announcement and during the event.

Ballou PR secured a total of 88 pieces of coverage across all three markets, including print, online and broadcast. The news was covered in top-tier titles such as Bloomberg, Washington Post, The Guardian, TechCrunch, CNBC, Business Insider UK, Business Insider France, Der Tagesspiegel and L’Usine-Digitale.

Samsung NEXT Berlin will be dedicated to growing and scaling European startups at the cutting edge of technology. Since its inception in 2013, Samsung NEXT has invested in more than 60 companies and has partnered with thousands of entrepreneurs across the globe. The team provides early-stage startups with capital, resources, expertise and connections within Samsung’s ecosystem to help them achieve the next level of success.

Unlimited holidays for the employees at French startup Popchef!

by ballou_admin | 12th July, 2017 | Uncategorized

At a meeting with our French client Popchef a few months ago, the founders talked about an HR measure they put in place in their company: unlimited holidays. We started to communicate about unresricted holidays in February and it is still generating media interest today. We had the chance to introduce Popchef to high-profile journalists from the French TV networks BFM TV and Arte. We also scheduled interviews for the founders of Popchef with other national publications including radio station Europe 1, national newspapers : Les Echos, Le Figaro, Challenges, 20 Minutes and many others, resulting in a total of about 50 articles, which included 14 written or radio interviews and two pieces of television coverage. We’re pleased to have seen a huge increase in brand awareness for Popchef since securing this media traction.