Ballou PR France has expanded its client list by winning B2B briefs for enterprise data and cloud storage solution INFINIDAT and Eureka Certification, which offers certified training on blockchain technology.
INFINIDAT focuses on helping customers to eliminate compromises between cost, capacity, functionality and performance when it comes to their storage, enabling them to focus more on what makes their organisations competitive.
Eureka offers certified courses and training on technologies such as Bitcoin and Ethereum for developers, CIOs and financiers, as blockchain applications become more and more crucial to future businesses.
Ballou has been appointed to develop thought leadership campaigns for both companies, to increase their brand awareness and position them as strategic partners for business and growth in the French market.
2017 is already off to a good start over here at Ballou Germany, as we are welcoming new member Laura Welter to our team. Previously Laura has worked as a PR Consultant for a boutique PR firm specializing in clients from the furniture and smart home industry. As a certified sociologist she worked as an Editorial assistant for Germany’s Federal Ministry for Families, Senior Citizens, Women and Youths and gained extensive knowledge in the voluntary sector working with kids of socially vulnerable families in Tanzania, Africa.
Tanzania is also where she was named Mama Matunda (Lady Fruit), apparently due to her obsession with fresh fruits. When she is not snacking on Mangos or working for BallouPR you can find Laura strolling over fleamarkets with her son or being stretched out on a couch with a psychological crime novel in the one and a moscow mule in the other hand.
Our team is growing! Last month we were delighted to welcome Julia Murray to the Ballou PR team in Germany. Julia is a Berlin-born German who loves travelling, cooking and photography. Before joining the Ballou crew, she was working for Getty Images as well as living on a farm near the Rocky Mountains in Canada which involved withstanding skunk attacks and chasing away foxes.
At Getty Images, Julia worked in contributor relations and informed clients and artists about image licensing and intellectual property rights. Prior to that, she was an editor for Goliath Books and responsible for their in-house PR and marketing. Most recently, Julia gained first-hand startup experience during her time as content manager at EyeEm in Berlin.
Welcome to the team, Julia!
Cédric, Ela and I made a recent visit to San Francisco and Silicon Valley, and we were left with one very strong impression. In the US, the technology community doesn’t whine, it just focuses on getting things done.
This was evident at the StrictlyVC Insiders event, where speakers Zander Lurie (CEO of SurveyMonkey) and Marc Andreessen (partner at a16z) didn’t once complain about competition. Instead, they talked about the opportunities they saw, and were open about mistakes they made and how they struggled to overcome them. This discussion was driven by moderator, Connie Loizos who, crucially, didn’t ask pointless questions.
So we return to Europe with renewed conviction that these pointless discussions must be stopped. The Europe vs. U.S. question is a tired one, and it always inevitably leads to a list of what we’ve got vs. what they’ve got and why we’re behind in Europe, resulting in a defeatist attitude. The question itself is the problem. The European technology ecosystem must stop comparing itself to the U.S., and rather, focus on sharing information that allows us all to be better at what we’re doing. Essentially, more talk about what people are doing effectively and what there is to learn from it, less whining about the competition.
In some cases, this is already happening. Project A’s Portfolio Day was full of useful discussions, including a top-notch talk from co-founder Florian Heinemann, titled “Trends in & Challenges in Digital Marketing.” There was also a presentation on “Cross-Channel B2B, How We Did It”, which focused on what they were doing right and what they’d learned, in a manner that both inspired and helped others.
Furthermore, the U.S. tech community isn’t complaining about issues like gender equality. They are taking action, data-driven action, working hand-in-hand with public institutions to find out what works and what doesn’t – they are not complaining in public forums about the injustices.
In short, we can change the dialogue – that’s what we do. So let’s make sure the content we turn out is driving this change, let’s make sure we’re talking about what can be done, what should be done – sharing our successes and failures. We have a great deal of influence, let’s use it for the good of the ecosystem.
One thing that was clear from the start was that Ballou PR has always been an international agency with a global network across borders and time zones alike. Founded by an American woman in France in 2002, it quickly became an agency with lots of different nationalities and colour shades, ideas and opinions. Today Ballou PR is represented with three offices in the most buzzing tech hubs of Europe. All of the offices maintain a good trialogue, exchanging objectives and planning communication matters ahead for their clients. One aspect to keep the connection between the bureaus lively is our internal exchange program.
As members of the Ballou PR staff, we are able to visit the different offices from time to time and pay the dear colleagues from abroad a visit while working for our own clients. For example, I already flew down to see the London office in September and was visited the French colleagues in Paris’ beautiful 9th Arrondisement last October. That way we can work and discuss client matters right on the spot, while travelling. At the same time we get to know one another and the culture of the respective country and find out about what moves the people in the different offices.
As tech environment is our daily business, we are always equipped with our laptops and therefore it is no problem to stay in touch with our home base and work while being in a different location, country or even time zone. And if worse comes to worse we can rely on our local co-workers as they are always happy to lend their helping hands and offer support.
Our different offices make a great effort to welcome each team in the best way possible and make one’s stay unforgettable. I personally will always remember the nice British pub that we visited after work in London for a pint or two, or the beautiful French restaurants that offered the most delicious food until late into the night. Only challenge is not to gain too much weight throughout the short visit!
Last but certainly not least, we all celebrate Christmas together and meet in a different country every year. This year Portugal is on our bucket list, and we are very excited to spend time together in Lisbon to celebrate the festive season.
It is always nice to welcome colleagues from other offices and hear their story.
We do enjoy a great culture of respect and curiosity, share some good laughs and do a great job together, no matter where we are. As a result of this in 2017 we plan to invest even more in exchange: By launching our educational program we will not only send our teams to our different office locations, but will also make sure that they will receive professional coaching by industry experts while enjoying their time abroad.
We’re pleased to announce that Ballou PR is welcoming another exciting client. Lingumi is a London-based startup and an ambitious player in education technology, looking to revolutionize the way young children learn foreign languages.
Lingumi was founded by Toby Mather, an Oxford graduate in modern languages, and computer scientist Adit Trivedi. Their mission is to enable children all over the world to begin learning English from 2 years old. Their first product, Lingumi Play, was launched in September 2016, and is already an insider’s tip in the German-speaking blogosphere.
“We decided to choose Ballou PR as our partner in communications because of the hands-on mentality of the young team. The team is very experienced in communicating digital topics and provides an excellent network”, said Toby Mather, co-founder and CEO of Lingumi.
The innovative learning programme is based upon scientific research into language acquisition, psycholinguistics, and neurolinguistics. It combines an app with tactile and child-safe Play Cubes that interact with digital activities using Augmented Reality technology, and is designed to be used by parents and children together in order to enhance the children’s learning progress.
Lingumi offers Ballou PR a new and exciting challenge: communicating with a generation that has seen digital change happen in their youth and is now raising the next generation of true digital natives.
We are very pleased to have such an exciting client join our portfolio! Welcome to Ballou PR!
We’re pleased to announce that Ballou PR achieved to win one more exciting client. Lingumi is a London based start-up and a newly founded ambitious player in educational technology looking to revolutionize the way small children learn foreign languages. Lingumi was founded by Toby Mather, Oxford graduate in linguistics, and computer scientist Adit Trivedi whose mission is to enable children all over the world to get to know foreign languages easily. The first product, Lingumi Play, was launched in September 2016, and is already an insider’s tip in the German speaking blogosphere.
“We decided to choose Ballou PR as our partner in communications because of the hands-on mentality of the young team. The team is very experienced in communicating digital topics and provides an excellent network”, said Toby Mather, co-founder and CEO of Lingumi. The innovative learning programme is based upon scientific research regarding language acquisition, psycholinguistics, and neurolinguistics. It uses an app, tactile and childsafe Play Cubes and is designed to be used by parents and children together in order to enhance the children’s learning progress.
Lingumi offers Ballou PR a new and exciting challenge: Communicating to our generation that has seen the digital change happen in their youth and that is now raising the next generation of real digital natives.
We are very pleased and happy to have such an exciting and innovative new client join our portfolio! Welcome to Ballou PR!
We are delighted to announce that two new members have joined the Ballou team in Berlin. 2016 has been a very successful year for Ballou PR as we continue to grow and grow and it is exciting to see new team members joining, changing dynamics, bringing in new ideas, stories and forming an even better partnership experience for our clients.
Dr. Clara Herdeanu joined us in August as a PR consultant. She previously worked for a hidden champion in the engine and ventilation industry. Clara holds a doctor of philosophy and iversity certificates in the fields of Building Strong Digital Brands and Digital and Social Media Marketing. She is a passionate trumpet player and painter and enjoys good literature. Clara also speaks German, English, Italian and Romanian, so we are adding a linguistics and language expert to the team.
Felix Mergemeier joined our folks in Berlin as a Junior PR consultant in September. He graduated from BiTS University in Berlin with a degree in journalism and business communication. In his previous role at a boutique agency in Potsdam Felix was working on media relations, issues monitoring and event PR for Boeing Commercial Airplanes and Laureate International Universities. He also prepared the European market entry of a Korean startup called ConsiderC. In addition to that Felix has first-hand experience in crisis communications.
At Ballou PR he works with clients in the field of SaaS, fintech, adtech and business intelligence and therefore has regular contact with journalists from the business, marketing and IT press..
The Ballou team is very excited about our continuing growth and the chance to provide our clients with diverse range of highly-professional communication experts with different backgrounds and stories, but the same goal: To share ideas, visions, products of our clients and make them heard – no matter how loud the noise out there is. Welcome Clara and Felix!
Ballou PR can now call the probably most ambitious player in educational tech its very own client: Udacity launched in Germany and is on the mission to create a new approach on online education and bring high-class lectures right to your fingertips. The German Ballou PR office manages the budget for the communication in the DACH-region.
Since April the German office of Ballou PR and the education provider worked together on the entry in the German-speaking markets and planned the launch event at Factory Berlin. As a result international media outlets and press agencies such as dpa, Reuters, DIE ZEIT, Bloomberg, Capital and WIRED attended the event and interviewed Udacity founder Sebastian Thrun. Overall the launch event was a great success with numerous visitors and global coverage.
“We are very satisfied with the collaboration with Ballou PR. We’ve already known the team before and wanted to have a strong partner with a hands-on mentality. Also, the network that Ballou PR provides is excellent”, said Nicolas Dittberner, Country Manager of the DACH-region.
In the future, the communication experts of Ballou PR and Udacity will continue to work together and drive the expansion of the company. Bringing education and digitization to the next level is only one of many goals that the two partners have set their eyes upon.
Udacity was founded by the German Sebastian Thrun in 2012, after he has been lecturing and researching at Stanford University as a Professor for artificial intelligence and machine learning. Before that he was part of Google and involved with the mysterious “Google X”, a creative hub where Google Maps was born and research on self-driving cars was conducted. However, with his own company he wants to renew the landscape of education and introduce “Nanodegrees” which have been created in cooperation with the biggest tech companies around the world in order to equip students for the challenges of the 21st century job market.
We are happy and excited to have such an innovative and ambitious client in our portfolio. Welcome aboard, Udacity!
The human being in the digital world. This was one of the main themes discussed during the DLDsummer conference last week, a popular German event aimed at a wide range of technology businesses and media professionals. But what is really impacting the digitalisation of the business world in Germany? Here are three key takeaways from key speakers and workshops during the conference:
- Be prepared to put yourself out of your comfort zone
At the HVB start-up breakfast, founders such as Julia Romer at Coolar Refrigerators and Mareile Wolwer at KARLA, the digital data collection of livestock in agriculture, shared some useful tips for other businesses in the agriculture and renewable energy space. First of all, be authentic when you present your startup idea i.e. don’t mention how excited you are to be on stage as this should be a given (or a flat out lie if you hate doing presentations). Also, boost your confidence by putting yourself out of your comfort zone and learn from the experience.
- Do not be afraid to be human
According to Joe Kaeser, president at Siemens, one of the greatest challenges of digitalisation is having to communicate to employees whether or not they will still be of use to the company after this transformation in order to avoid social uprisings. This is an issue which Ashoka, the global network of social entrepreneurs, is also tackling at the moment. In fact, six new German employees at Ashoka were introduced on stage to explain their social work at DLDsummer, some working more or less full-time on their projects ranging from modernising the educational system in the Western world to training former victims of war to be therapists and integrators for refugees.
Ashoka also hosted a DIY workshop together with Change.org on how to create an online campaign which explained the basic objectives of a campaign and the human element behind it. It included a motivating story about how an old woman from the countryside took on the CETA (Comprehensive Economic and Trade Agreement) which highlights the possibilities within a democratic society in the online world.
- The smartphone is revolutionising the digital world
A talk by Tom Goodwin from Havas media, outlined the new way of consuming media and how individuals are being targeted by advertising. There was also a short workshop on how to stalk bank accounts just by using IP and cookies. This shows the most human side of all: Careless digital consumption and being completely unaware of the true digital game-changer. As the event organisers summarised at the end of the event, the smartphone – connecting, changing and digitalising human beings all over the world in a business or private way as we speak.