One for all, all for one: Ballou PR France welcomes three new musketeers to the team

One for all, all for one: Ballou PR France welcomes three new musketeers to the team

We are really happy to welcome Tom Rouffio, Marie-Philippine Mechet and Mickaël Barreteau (left to right) to our French team in Paris to support our growth… and there are more to come 😉

Marie-Philippine joins us as a Senior Account Executive from Kalima RP. She has a strong media network and will be working on a range of B2C and B2B clients.

Mickaël also joins us, a Senior Account Executive with a focus on B2B campaigns. Formerly at PR agency Elektron, Mickaël has strong expertise when it comes to developing B2B content and understanding the technical business models of our B2B clients.

Last but not least, Tom joins us as an Account Executive. Tom has two years under his belt at HARP Communications where he worked for Lemon Way and Meteojob, Des Bras en Plus and many others. Tom brings his experience to the Ballou team where he will play an integral part in helping to develop campaigns for a variety of clients.

These three new hires will be followed by others very soon – if you’ve got what it takes, get in touch. We’d love to hear from you!

NIU Technologies partners with Ballou PR France & Germany to announce its entry into Europe

NIU Technologies partners with Ballou PR France & Germany to announce its entry into Europe

NIU Technologies, the world number one in „smart scooter“ manufacturing, has chosen Ballou PR France and Germany for its corporate and consumer communications in both markets to support the company as it enters the European market.

Since March, Ballou PR has worked with NIU on a structured consumer and corporate PR campaign, which has led to strong coverage results in national, tech, lifestyle, business and automotive media. Within the first 12 weeks of the collaboration, Ballou PR secured 64 pieces of coverage and organised 20 test drives. Coverage appeared in publications such as Süddeutsche Zeitung, Bild Zeitung, Forbes, FrenchWeb and WIRED.

NIU is the world’s leading „smart scooter“ brand with more than 240,000 vehicles sold since its launch in June 2015. The Chinese manufacturer partners with leading brands like Bosch, LG, Panasonic and Samsung.

Our French office is the agency of record for 7 new clients in Q2!

Our French office is the agency of record for 7 new clients in Q2!

Ballou PR France is delighted and proud to announce we reinforce our experience in adtech, edtech, e-HR, travel and automotive industries. In Q2, our team won Brigad, the HR platform for caterers, and Comet, an HR tool for finding freelance data analysts on demand.

We were proud to launch Coursera Enterprise in France, which included putting together case studies with L’Oréal and AXA. It was a joy to work with a company revolutionising the way we learn.

In the adtech space, we have won native ad discovery platform Taboola in France and the UK, and are working with The Next Ad in France, which provides automation technology for social media advertising.

We have also expanded our B2C practice by working with Momondo, the global flight comparison website, and drust, the French company that allows you to become a SuperDriver! 

We are looking forward to the end of the year and have lots of exciting plans in the pipeline, so stay tuned…

Ballou PR engaged by Samsung NEXT in Europe

Ballou PR engaged by Samsung NEXT in Europe

Samsung NEXT, Samsung’s international investment arm dedicated to scaling early-stage technology companies, has engaged Ballou PR to support the launch of its European operations in the UK, Germany and France.

Samsung NEXT Berlin, the company’s first office in Europe, was formally announced at Tech Open Air in Berlin and Ballou coordinated an international campaign around the launch day. The cross-border teams secured and hosted a significant number of briefings and interviews with management both before the announcement and during the event.

Ballou PR secured a total of 88 pieces of coverage across all three markets, including print, online and broadcast. The news was covered in top-tier titles such as Bloomberg, Washington Post, The Guardian, TechCrunch, CNBC, Business Insider UK, Business Insider France, Der Tagesspiegel and L’Usine-Digitale.

Samsung NEXT Berlin will be dedicated to growing and scaling European startups at the cutting edge of technology. Since its inception in 2013, Samsung NEXT has invested in more than 60 companies and has partnered with thousands of entrepreneurs across the globe. The team provides early-stage startups with capital, resources, expertise and connections within Samsung’s ecosystem to help them achieve the next level of success.

Unlimited holidays for the employees at French startup Popchef!

At a meeting with our French client Popchef a few months ago, the founders talked about an HR measure they put in place in their company: unlimited holidays. We started to communicate about unresricted holidays in February and it is still generating media interest today. We had the chance to introduce Popchef to high-profile journalists from the French TV networks BFM TV and Arte. We also scheduled interviews for the founders of Popchef with other national publications including radio station Europe 1, national newspapers : Les Echos, Le Figaro, Challenges, 20 Minutes and many others, resulting in a total of about 50 articles, which included 14 written or radio interviews and two pieces of television coverage. We’re pleased to have seen a huge increase in brand awareness for Popchef since securing this media traction.

Agency experience in the fast run – two weeks at Ballou PR

Agency experience in the fast run – two weeks at Ballou PR

Hi, my name is Linda. As part of an internsthip I’m doing at Bitkom, Germany’s biggest Tech Association, I’ve spent the past two weeks working at Ballou PR in Berlin to get a little taste of what it’s like to work in an agency.

Although two weeks isn’t a huge amount of time, I got the chance to work on many different projects at Ballou.

Tasks ranged from writing a press release about how to buy your wardrobe, translating some text about tax issues to brainstorming for social media campaigns. It turns out working in a PR agency requires a pretty diverse mix of skills. It was challenging but really exciting to familiarise myself with lots of different business models and content themes.

One of the main things I learned at Ballou PR is that every company has an interesting story to tell, you just need to find it. Sometimes the challenge is to convince clients that this doesn’t have to be solely about their core business, but should always link to the wider ecosystem.

Big thanks to Ballou PR for a great two weeks, loads of new insights and making me feel like a part of your team!

Campanda chooses Ballou PR Germany and France to manage its communications

Campanda chooses Ballou PR Germany and France to manage its communications

Campanda, the world-leading online platform for RV rentals, has selected Ballou PR Germany and France for all corporate and B2C-communications in the French and German markets.

Drawing on Ballou PR’s extensive experience in communicating for platform-based business models as well as for the automotive and travel industries, we will support our new colleagues at Campanda in all communication activities in Germany and France through a coherent international campaign.

The campaign will be driven by two members of our French team and three members of our German team in close collaboration with the respective Campanda offices in both markets.

At, users can search for RV rental deals around the world or offer their own motorhome or trailer to prospective customers. Campanda works with a large number of businesses and private RV owners in order to deliver the best possible choice. Customers can easily compare price, location and vehicle amenities on the Campanda website and then book their chosen camper online. International customers can choose from eight localized websites in English, German, French, Italian or Spanish.

Starship-Technologies opts for Ballou PR Germany

Starship-Technologies opts for Ballou PR Germany

Ballou PR Germany is now working with Starship Technologies (, the Estonian-based leading manufacturer of delivery robots. Ballou has already announced Starship’s collaboration with Domino’s Pizza to test the delivery robots in Hamburg.

Transforming the “last mile”
Founded in 2014 by the two Skype founders, Ahti Heinla and Janus Friis, Starship Technologies has developed an autonomous delivery robot that delivers packages, food and other goods within a radius of five km in 15-30 minutes. The delivery robots move autonomously and are monitored in a control centre by people who can intervene at any time to control their behaviour.

Working with Starship allows Ballou Germany to leverage their experience in the logistics and delivery space – current clients also include market leaders in delivery, Liefery and time-matters.

“Hi Five!”

“Hi Five!”

As you may already have noticed, our Berlin team has shown no signs of slowing down its growth in 2017. We welcome five new fresh faces to the team.

Verena Singmann joins Ballou PR from the communications team of travel search engine KAYAK. Verena studied East Asian Studies in Montreal and International Affairs in Beijing before starting her career in PR. A mother of two girls, Verena is an avid volleyball player and has signed up to run a half marathon next month.

Jörn Dunker joins us as an Account Manager, having worked as a PR consultant for renowned music label Universal. Jorn wrote his university thesis about the Berlin techno music scene and has even performed gigs as a hiphop DJ.

Anne-Christin Iser joins Ballou as an economics graduate, which sparked her interest in the startup world and all things tech. Anne-Christin enjoys yoga, sushi and has dreams of hitchhiking through Europe one day.

Previously at a boutique PR agency, Fabian Wollgast joined Ballou so he could work with visionary founders in technology. He studied journalism and came to us highly recommended by another team member. Outside the office, Fabian supports his football team FC Union, and loves a crime documentary!

Last but not least we welcome Julia Ströhle to the team. Julia has previously handled communications for tech startups like udoq and Misfit by Fossil. She is also a classically trained singer so we very much look forward to her contribution in our team karaoke sessions.

Welcome to the team guys!

Four new clients select Ballou PR France for their B2C PR campaigns

Ballou PR France further expands its clients list with Popchef, Secret Escapes, and Campanda.

Campanda is a platform based on the ‘sharing economy’ principle: campervan owners can rent out their vehicles to travellers at an affordable price. Campanda has more than 26,000 campervans available in 42 countries.

Secret Escapes is an online travel agency specialising in luxury holidays in France and abroad., previously GoGoBot, is a trip-planning application which provides users with recommandations based on their interests. Ballou PR will help to launch the app in France.

Popchef, a startup that delivers lunchtime meals to hungry customers, is one of the main operators in the French foodtech sector. Ballou PR look forward to working with Popchef again after they handled the PR around their last fundraising round.

Ballou PR has been appointed to increase the visibility of their new clients in the French media by developing strategic B2C campaigns.

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