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Founded by Colette Ballou in 2002, Ballou PR works with high-growth technology companies to help them build their brand, manage their reputation, win customers and grow their business.

We are equally comfortable talking to niche bloggers as we are to national editors – our expertise is crafting a strong message and ensuring it reaches the right audience.

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Will Apple’s acquisition of Beats aid its wearable strategy?

Monday, June 02, 2014 AT 11:14

Last week, Apple confirmed its acquisition of headphone maker and music streaming service provider Beats Electronics for $3bn. For Apple, it is its largest acquisition to date and represents a break with the company’s convention of developing its technology in-house. Although initially met with confusion, many are now beginning to understand the acquisition as a very canny move...

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How to make a great "mobile first" app, the right way by @ajaychow @Seatwave via @ITProPortal itproportal.com/2014/07/26/how…